Therapy Dog Commercial Services

Hotel Services

Ensure Your Hotel Guests Are Greeted with a Friendly Face When They Arrive. Guaranteed!

Schedule a hotel visit today, and K9 Ambassadors will provide a specially trained, certified therapy dog to administer a dose of joy and comfort to your lobby guests for FREE.

We’ve learned, since 2014, that hotel guests welcome the therapy dog experience for these primary reasons:

  • Guests sorely miss the dog they left behind at home.
  • Guests are stressed from traveling and seek a quick dose of joy and comfort.
  • Guests want to appease or pacify their kids.
  • Guests recently lost a dog and found comfort in petting our super-friendly and
  • affectionate therapy dogs.

As a non-profit California organization, we do not charge for our services. However, we kindly request a tax-deductible donation of a one-night stay for each day of Service. Our services include:

  • Retired professional dog handlers, familiar with the hotel luxury experience.
  • Professionally trained dogs bred for a calm and loving temperament.
  • Therapy dog visits, about two hours, usually between 3 pm and 7 pm, in your lobby, for maximum guest contact.
  • Custom quantitative and qualitative evaluation and reporting of our visits.
  • Exclusivity: Schedule early, and your hotel will be the only one offering this service in your geographical area—more days scheduled, more exclusivity.

Additional services are available to enhance staff and guest experiences.

Your hotel is already pet-friendly, so why not contact us and let us serve your guests with a unique and joyful experience. Guaranteed!

Richard Katz, Chief Handler

Facility Managers

Outlined here are some ways K9 Ambassadors can assist in expanding animal-assisted activity services at your facility through strategic planning, operational consulting, and fundraising support.

K9 Ambassadors clients generally have existing handler programs that provide successful animal therapy services for their populations, but not all shifts and days are covered, or people served.

For example, a hospital might have its acute care facility covered but not its ambulatory operations. Or a hospital located on a university campus may want to provide animal therapy handlers for students experiencing stress during final exams or provide comprehensive services to the community at its outpatient facilities as part of its overall marketing strategies.

For clients wanting to expand their animal therapy services, K9 Ambassadors would help them achieve outcomes such as the following:

  1. Significantly expand the number of animal handling teams to provide hundreds of additional service hours annually.
  2. Design animal-assisted activity services addressing the needs of populations not currently being served.
  3. Benchmark and implement operational best practices by assessing your program with others in the country,
  4. Extend your services to targeted community populations through partnerships with well-recognized, nonprofit agencies.
  5. Formalize your existing program to ensure effective risk management policies,
  6. Develop marketing and recruiting strategies to significantly increase the number of qualified handlers to meet the needs of your organization,
  7. Identify and secure funding to pay for additional costs associated with expanding your program.

K9 Ambassadors’ consulting services generally start with these first steps, but intervention can be customized around  each facility’s particular needs:

  1. Develop a survey to determine management’s level of interest and support for a new program or expand an existing one.
  2. Provide a detailed first-year budget and seed money requirement to start or expand a program.
  3. Present a Business Plan to management for feedback, modification, and approval,
  4. Support the implementation of the Plan under management’s leadership,
  5. In partnership with Development and other stakeholders, design and implement fundraising strategies.

For more information, contact

Richard Katz, Founder, and CEO, K9 Ambassadors

Community Colleges

In 2014 Richard Katz launched K9 Ambassadors after retiring from a 35-year career as a corporate HR executive, management consultant, and entrepreneur.

As a registered therapy dog handler for the UCLA Health System, Richard was asked continuously by hospital staff, patients, and their families. I made my rounds with my standard poodle, Rudy, about how one could become a​ qualified animal therapy​ handler.

Market research led me to conclude that the general public would benefit by taking a neutral, introductory course called Rudy on Rounds: How to Certify Your Pet as a Therapy Dog

The number of colleges offering this introductory course has grown from Orange Coast College, in 2015, to 8 community colleges.

Course Description

Introductory: How to Become a Certified Therapy Dog Handler (One Day, 3-Hours)

This 3-hour class is for adults, 16+, that want to learn the most sensible and least-cost way to become registered with well-respected and recognized local, regional, and national dog therapy agencies.

Anyone who has felt a connection with a pet and experienced that joy of unconditional love, understanding, and acceptance knows the value of a pet’s companionship. These qualities make animals, particularly dogs, ideal therapeutic visitors. They bring smiles to patients in hospitals, calm travelers at airports, help children on witnesses stands during court proceedings, make good listeners for children learning to read, assist victims of natural and human-made disasters, and other newer emerging applications.

In this one-day, 3-hour class, you’ll not only see a real-life therapy dog demonstration but also learn about what it takes to become a therapy dog handler and how you can determine if you’re a good fit for this type of service. The course includes an in-depth explanation of the entire registration process, strategies to help you choose a facility, examples of written and live dog handling testing, and post-class support. Please do not bring your dog to class.

Learning Outcomes

  • Find out if therapy service is right for you and your dog.
  • Learn the precise steps and resources necessary to qualify as a therapy dog handler.
  • Master the essentials of learning the most efficient, least-cost, and quickest way to become qualified.
  • Gain an insider’s understanding of the types of facilities where you and your dog may qualify.
  • Experience a demonstration of a therapy dog handler test.


  1. Welcome
  2. Presenters
  3. K9 Ambassadors Mission
  4. Teaching Schedule
  5. Today’s Agenda
  6. Learning Outcomes
  7. Student Sharing
  8. Three Types of “Working” Dogs
  9. Emotional Support Dogs
  10. Service Dogs
  11. Therapy Dogs
  12. What Therapy Dog Breeds Qualify and Breed Prejudice
  13. Therapy Dog Demand
  14. Therapy Dog Culture
  15. Therapy Dog Industry and Culture
  16. Facilities Served
  17. Populations Served
  18. The Science Behind Therapy Dog Services
  19. A Day In The Life of a Therapy Dog
  20. Handler Qualifications
  21. Handler Benefits
  22. Handler Disadvantages
  23. Handler Expenses
  24. Dog Benefits
  25. Class Break
  26. Basic Therapy Dog Qualifications
  27. Therapy Dog Temperament And Aggression
  28. Selecting a Therapy Puppy
  29. Canine Behavioral Training
  30. The Process Overview
  31. National and Local Registering Agencies
  32. Choosing a Registering Agency
  33. Sample Dog Handler Evaluation Video
  34. Advanced Course: Prepping for the Tests
  35. Jobs and Careers Working with Dogs
  36. Local Healthcare Facilities
  37. Therapy Dog Resources
  38. General Dog Resources
  39. Post-Class Resources
  40. Free Sam on Rounds Newsletter
  41. Summary
  42. Student Class Evaluation

Questions and Answers and Summary

Two More Therapy Dog Courses Now Available

Advanced: Preparing for the Therapy Dog Handler Evaluation (One Day, 3-Hours)

This 3-hour class is for adults, 16+, that fully understand the cost, time commitment, and qualifications necessary to become a therapy dog handler and are ready to move forward with training, testing, and evaluation.

Do you want to know precisely how to prepare for your therapy dog written test and live dog handling evaluation for your chosen facility and situation? Therapy dog handler evaluations have two parts, or as we say, “two ends of the leash.” One part tests the handler’s control and treatment of their dog and interpersonal skills; the other part tests the dog’s ability to effectively and reliably provide comfort to people, under adverse conditions, in various facilities and situations.

This three-hour class combines lectures, live demonstrations, and videos of several therapy dog evaluations used by different registering agencies and review and preparation of the handler’s written portion of the certification process. Post-class support will also be provided. Please do not bring your dog to class.

Careers Working With Animals:  Do What You Love 

This class is for teenagers and young adults looking for a part or full-time job working with animals, in particular dogs, directly or indirectly. The course also provides career, educational guidance, and job search skills in animal sciences.

How cool would it be to have a career working with dogs and other animals?  In this engaging and interactive three-hour class, you’ll be amazed to learn about the variety of jobs available using nontraditional sources. It used to be that a career working with dogs was limited to such professions as a veterinarian, veterinary technician, groomer, or dog walker/sitter. Today, while those professions are more viable than ever, there are also a new host of careers involving dogs and other animals in some capacity. Come learn how to turn your love of animals into meaningful and profitable employment!  Using the latest social-media and Internet-based job search and hiring technologies, you’ll learn how to identify the “hidden job market” in your area, increase response from hiring managers; and, improve your interviewing skills. Note: Please do not bring your pet animal to class.

Class Marketing Support

K9 Ambassadors supports each class with extensive digital and print marketing programs to ensure enrollment satisfies the school’s investment in listing the course. They include:

  1. Proprietary email contact list of thousands including therapy animal associations, therapy animal vendors, health care facilities, targeted community college administrators, nonprofit community-based agencies, college alumni contacts, HR managers and executives, healthcare workers, and clinicians living in the school’s target service area.
  2. PR releases,
  3. Dog park and pet store signage, where allowed,
  4. Course website,
  5. Social media sites include LinkedIn, Facebook, Twitter, Instagram,
  6. Eye-catching and unique teaser graphics for your printed catalog to draw readers into your school’s course catalog and marketing communication.

Teaching Insurance

K9 Ambassadors carries a million-dollar general liability insurance policy, and Richard Katz and his registered Pet Therapy dog, Rudy, maintain a $2 million insurance policy.

Request a Teaching Proposal

Contact Richard Katz at [email protected].

Pet Service Providers

As a pet service provider, you will want to consider reaching our audience– an audience of dog owners desiring to prepare their dogs to pass the therapy dog registration process.

You have several options to reach our population through website advertising, email, and newsletter advertising and as a guest speaker at one of our three-hour classes taught at various colleges in selected areas of the country.  The course is called How to Certify Your Pet as a Therapy Dog.

This class offers the public an unbiased and objective education on the qualifications and resource options available to become a handler. To our knowledge, no course provides this objective and simplified understanding of the field of pet therapy, nor incorporates a unique marketing strategy that reaches thousands of people in the community that have thought about animal therapy volunteering but have not taken the next step

Students attending this class typically need various services, such as those offered by your organization, including but not limited to,

  1. Securing  dog through a rescue agency,
  2. Finding a suitable dog breeder,
  3. Obedience training,
  4. Veterinarian services
  5. Therapy animal training and registering agency,
  6. Therapy animal agency specializing in serving a specific population such as children, inmates, airport travelers, veterans, college students, healthcare providers, hospitals, and long-term care residents.
  7. Advocates for related animal-assisted therapy services such as organizations focused on providing service dogs.

If your organization is interested in advertising on our website, emails, and e-newsletter, please provide us with information that might distinguish your organization from the many others that offer ​similar services. In some situations, we may allow a representative from your organization to participate as a guest speaker.

Please submit information about your business to [email protected], indicating in the subject line, “Pet Service Collaborator.”

Trade Shows

When live conferences and exhibiting resumes, or even during your virtual events, consider bringing a specially trained therapy dog to your booth.

One of our clients on the benefit of having a therapy dog during their exhibiting:

January 4, 2019

Richard Katz, CEO
K9 Ambassadors
La Quinta, CA 91356

Dear Richard,

I wanted to let you know how effective you and your therapy dog was exhibiting at the MGMA 2019 conference at Anaheim Convention Center recently.

My staff and I were amazed and how Rudy attracted so many attendees to our trade show booth and how our prospects were in the proper mindset (joyful, smiling, and receptive) to hear what we had to offer to show attendees.

Rudy’s presence was far more effective in stopping conference attendees from walking by our booth than any other methods we used in the past—so effective that competing sales managers came by to find out why so many attendees were talking to us. 

The selling and customer selling skills your handler displayed was a great addition to your therapy dog services as well. 

We will certainly use you again at our next trade show event.

Have a great New Year,
Sunny, CEO, E20 Health